Do you want to engage your audience more? Or simply explain abstract concepts? Then, you must use metaphors. You have already encountered this figure of speech in novels or articles. For example, the author compares life to a journey or love to a garden. Whether you are a student, writer, poet, advertiser, or journalist, you […]
If you wish to attract an international clientele and reach a new audience, a bilingual copywriter is your best ally. This professional translates your marketing content (website, brochures, advertisements, etc.) while respecting the cultural nuances of the origin country and the destination country to maintain the effectiveness of your commercial message. Discover all the benefits […]
High bounce rate : 4 main reasons
Bounce rate is the percentage of visitors who leave your website within the first 10 seconds or after browsing only one page. A high bounce rate is bad for business because these bounced visitors are your potential customers. As you already know, customers are the lifeline of any business. Without them, your business won’t survive. […]
Here are ten tips that will help you write compelling, attention-grabbing headlines for your blog posts.
The long vs. short copy debate has been going on for a long time in marketing and copywriting circles. Short copy adherents maintain that we’re in the digital age where people’s attention span is very short, so the shorter you make your copy, the higher your chances of getting their attention. On the other hand, […]
A lot of marketers think they are talking about benefits, when in fact they are talking about features. If you make this very common mistake, you will be leaving many of your prospective customers asking: “So what?” Here is why understanding the difference between features and benefits is so important.
Do you need texts for a blog or a professional business website? Don’t know whom to pick between a copywriter and a content writer? Here’s all the info you need about each professional.
Discover 7 tips to create effective email newsletters, which you can use to engage with your customers and keep them as loyal brand supporters and help drive more sales
As a marketer, it’s very important for you to understand what goes on in the head of potential consumers at every stage of the buyer’s journey so you can influence how they make purchasing decisions.